Yahoo created a video tab within the Yahoo app to leverage its large video content portfolio. The video tab featured a trending video stream, live events and is anchored by My Channel.
My channel delivered a personalised video experience, build with topics that users already follow across the Yahoo Network (Sports Teams, Stocks and Public Figures).
Each topic takes advantage of the wide range of content that Yahoo has within its portfolio. Stock topics showcased real-time market prices. Sports Teams and Athletes featured live stats and scores. Celebrities let users buy movie tickets or download their releases.
A news stream is included in all topics and follow recommendations for similar topics.
Users can also sync with the Yahoo TV app creating a richer two-screen experience.
The app also works as a remote control for navigating MyChannel within the TV app.
My Channel was the first feature within the Yahoo app to include the ability to follow topics.
This led to the design of a topic discovery and management feature.
Trending content in the video tab is also tagged with topics. This allows users to easily follow more topics and built out their My Channel experience.