One Guide is Cigna’s premium healthcare product. Throughout 2017 we were tasked with envisioning and creating its next iteration: “Easy button” for healthcare.
To bring this to life, loose concepts then low fidelity UX wireframes were tested to validate decisions and glean insights. It is from that we “sensing moments” came to the fore.
Sensing Moments are contextual next best actions which provide a clear path for the user on their healthcare journey.
All financial information is presented in a clear and easy to understand visuals.
All sensing moments must be meaningful for the user. They are created with 4 principles in mind.
Be useful. Be concise. Consider context. Minimize delay.
Help is always within view. Live Chat support and the Cigna’s Virtual Assistant are key user support features.
In addition to the native apps a responsive website was also designed.
UX artifacts. Early wireframes used for concept testing. Chronic back pain journey and sensing moments use cases.